Context and task
Anastasia has already built a strong community through social media, but communication with new clients remained fragmented. People wrote in direct messages, asked the same questions, and links to case studies, reviews, and descriptions had to be sent manually. It was necessary to create a website that conveys the essence of her approach from the very first seconds, builds trust, and motivates the first action — to sign up.
How we approached the solution
I started by learning the language spoken by her clients: reading posts, stories, and reviews. This helped build a website structure that communicates directly—without unnecessary pomp, but with support. Instead of marketing clichés—simple and honest phrases, familiar pains, real cases. Instead of a strict system—a smooth, warm navigation and animations that create an atmosphere of engagement.
In this project, I applied Framer for the first time - and it brought freshness: live transitions, animated appearance of blocks, ease without overload, good adaptability. It was important for me that the site conveyed the tone: gently, calmly, without pressure.
Что получилось в итоге
The website has become the main entry point for new clients
The number of inquiries has increased, many have started coming in "immediately with trust"
A single tool has emerged that is convenient to share both in stories and in newsletters
What I gleaned
This project has been a breath of fresh air: I stepped away from corporate frameworks, worked with the emotional sphere, experimented with presentation and details. Framer provided a new experience in assembling interfaces — where design literally comes to life. I also came to understand more deeply how important tone is and how, through words, structure, and micro-interactions, genuine trust can be built.
The siamonova.ru project became a way for me to remember why I do design at all — to create warm, understandable, and lively digital spaces.
The tools and methods that I used
Figma, Framer, Notion, UX architecture, copywriting, structure based on emotional triggers, microinteractions, animation, layout in Framer