Context and challenge
At the time of launch, users could access educational materials only through a browser, and each service — courses, podcasts, news — existed separately. This complicated the learning process, reduced engagement, and did not correspond to the familiar mobile experience that users were accustomed to.
The team wanted to create an application that is not only easy to use but also inspires daily learning.
Approach and research
To avoid guessing and to understand exactly what the audience needs, we conducted a series of interviews with students and teachers, studied behavior analytics, and compared our approach with the best EdTech applications. We found that it is critically important for users to have the ability to learn anytime and anywhere, as well as to feel the support and connection with the community.
What was done
I developed the application structure, created interactive prototypes, and a visual style that reflected the brand's aesthetics and values. The application features a course catalog with filtering and payment, sections with podcasts and news, as well as the ability to chat with other students. The interface is adapted for iOS and Android to provide a consistently high-quality experience on both platforms.
What was the result?
Six months after the release, the app reached the top of the "Education" category and achieved $20,000 MRR!!! The audience grew, engagement increased, and the product itself became an entry point for new markets. The team and users noted how much the app became a part of students' everyday lives.
In 2022, support for the application was completely discontinued due to the disbandment of the development team and the lack of initiative from the owner.
What I took away from the project
While working on Beauty Education, I saw how important it is to make a product not only functional but also emotionally warm. The simplicity of the interface, the thoughtful structure, and the visual details directly influence engagement, and the presence of dialogue between users enhances the learning effect. This is especially critical for educational mobile products.
Beauty Education has become one of the most holistic and multifaceted projects in my practice. It successfully combines aesthetics, analytics, motivation, and convenience, making learning accessible and inspiring.
What I used in my work
For design, I used Figma and Miro, conducted research and testing with Pathway. I worked with user scenarios, CJM, wireframes, and actively collected feedback. I also applied design thinking and created a responsive interface for both platforms — iOS and Android.